I went on line late this afternoon and was bombarded by the swirl of news and commentary about Dorchester Publishing’s decision to switch to an e-book/POD approach to publishing. At first I simply felt a wave of sympathy for those authors who found their familiar world swept away, particularly those authors who had books that were supposed to come out this fall and were in the middle of marketing campaigns designed around traditional trade paperbacks and brick and mortar stores. See for example the discussion on the Smart Bitches website.
Next I thought about what advice I would give these authors from my experience this past year as an indie author whose book, Maids of Misfortune, is in both ebook and POD formats. Like many of the commentators on the Smart Bitches site, I would suggest that once they know for sure where and when their books will be available they take advantage of their social networks (facebook, myspace, twitter) and their author websites and blogs to get the word out.
If they haven’t yet developed those social networking tools or they don’t have their own website or blog-it was high time they did so anyway, so this will provide a powerful motivator for them to do something they had probably been saying to themselves (and to their agents) they should be doing for some time.