Time for a Pivot? Kindle Unlimited and Marketing in 2015

Everywhere I hang out as an author, I see blog posts discussing the effect of the introduction of Kindle Unlimited (KU) on authors’ sales. For those authors just waking up to this discussion, Kindle Unlimited is the subscription service Amazon introduced in July. Subscribers pay a monthly fee and can borrow all the books they want that are in the KU library. For most books by indie authors to be part of that library, the book must be enrolled in KDP Select. If you have ever read my blog before, you will know that I found that enrolling the books in my Victorian San Francisco Mystery series in KDP Select was very rewarding—even though it meant accepting the terms of enrollment that prohibited me from selling my ebooks in other stores. If you are interested, click here for a list Read more…

Maids of Misfortune in German

Notice that Victorian woman on the cover? She looks almost exactly as I picture Annie Fuller, the main protagonist in my Victorian San Francisco Mystery series. Which is lovely, since this is the cover of the new German translation of Maids of Misfortune, the first book in that series. Available now for pre-order, this edition is coming out in print and ebook in exactly a month, on September 2, 2014. So how did this happen? As an independent author, I knew that getting my books translated into foreign languages would be more complicated than if I had a traditional publishing contract and/or agent. And, while I knew of other indie authors, like David Gaughran and Joanna Penn, who were working to find translators on their own (often using a royalty splitting agreement), or using a distributor like Babelcube, which matches Read more…

The three reasons I have fallen in love with writing short stories

I am the last author you would think would be writing short stories. As a writer who tends to be prolix, the short form wouldn’t seem a good match for me. I don’t write anything short––not emails, not blog posts, not books. Twitter, forget it––the most I can do is retweet those of you who are good at being succinct. I don’t even read many short stories, (except by 19th century writers like Alcott, Wharton, and James). Yet, this spring I took time off from doing the research for Deadly Proof, the next book in my Victorian San Francisco Mystery series, to write my third and fourth short stories, which are now part of a collection, Victorian San Francisco Stories, that I just published on Kindle, and I have every intention of putting out more short stories in the coming Read more…

Summer Kickoff: Update and Uneasy Spirits Sale

It has been 3 months since I wrote a substantive blog post. So you might be wondering, what have I been doing? The answer is simple, I actually started taking some of my own advice, and I have been concentrating on writing and getting more work out there and available rather than spending so much time marketing or giving everyone else advice. Did you miss me? Mostly, I have been writing short stories for my Victorian San Francisco series. If you want to see my most recent one, Mr. Wong Rights a Wrong, you can buy it for 99 cents here. The story I have almost completed, Madam Sibyl’s First Client, is going to be available for free in June for a limited time to those who have signed up for my newsletter. Additionally, I am working on bringing my Read more…

Is Kindle Countdown the new Free? Keeping books visible in 2014

For the past year there has been a good deal of hand-wringing over the question of KDP Select free promotions. Have they de-valued fiction, do they attract negative reviews, do they even work anymore? As anyone who regularly reads my blog posts knows, I have been a strong proponent of offering ebooks free for promotional purposes, and free promotions have been very good to me in terms of increasing my reviews and keeping my books visible and selling. However, I also believe one of the distinct advantages we have as indie authors is our ability to use our own sales data to respond innovatively to changes in the marketing environment. As a result, in the past year I followed a number of different strategies to keep the books in my Victorian San Francisco Mystery series visible, including beginning to experiment Read more…