Categories, Key Words, and Tags, Oh My: Why should an Author Care?

Two weeks ago I published my second historical mystery, Uneasy Spirits, and in the process I was reminded of how confusing it can be to determine the best category and key words I should use on Amazon to describe my book. Since there are several other authors who have been wrestling with the same question in the Historical Fiction Authors Cooperative (HFAC) that I belong to, I decided to write this post on how to use categories and keywords to maximize ebook sales. For the purpose of this post I am focusing on ebooks on Amazon, in part because that Read more…