“It’s a Dandelion Thing:” Social Media and Marketing

At the Digital Minds Conference held before the 2013 London Book Fair, Neil Gaiman  made a speech where he asked the question: “How do we make ourselves heard in a world of too much information?” His answer: We rely on becoming dandelions.“ Gaimen went on to say: “…the model is try everything. Make mistakes. Surprise ourselves. Try anything else. Fail. Fail better. Succeed in ways we would never have imagined a year ago or a week ago. I think it’s time for us to be dandelions willing to launch a thousand seeds and lose 900 of them if a hundred Read more…