Is there a point of critical mass in marketing a book when it begins to sell itself?
At the beginning of September I made a pledge to myself to cut back on marketing, step up my writing, and see what effect this had on my sales. So how did I do? Well, I wasn’t completely successful in terms of writing. A trip, a cold, several sets of papers to grade became useful excuses not to write, but I did write 2,000 more words, and have 5 chapters of Uneasy Spirits, my sequel to Maids of Misfortune, completed. More importantly, I am much more engaged in the process of writing. For those of you who have read my earlier posts, you know that I wrote the first draft of Maids of Misfortune 20 years before I actually published it. Well, I also outlined the plot of Uneasy Spirits many years ago, so it has taken me awhile to Read more…
Working Amazon: Some strategies for selling in e-retail stores
Lesson #8 of the Publetariate Vault University’s Platform/Promotion Curriculum, by Zoe Winters, is called “Working Amazon.” I know it is skipping ahead, but I recently spent a good deal of time looking into what had “worked” and what hadn’t in selling my book in the large internet retailers Amazon, and I would like to tell people what I learned in the hope that others who are embarking on this wonderful journey of self-publishing will benefit from my experience. Until recently, when an author’s book was traditionally published (or independently published in the traditional way), there were three essential steps a publisher and author took to get the book sold. The first major step was to get the book on the shelves of bookstores. The second step was to find ways to inform people about the book and convince them to Read more…
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