Marketing Strategy for 2016: There I go, Pivoting Again

Apropos of one of my 2016 resolutions—to stay nimble when it comes to marketing—I have once again changed my primary marketing strategy for the first part of 2016. In 2014, my main strategy rested on having my series of Victorian San Francisco mysteries in KDP Select and doing monthly 99 cent promotions of each book through the Kindle Countdown tool provided for books in KDP Select. With no new book out that year, this strategy did a great job at keeping the three books in my series visible and selling. Then, in the summer of 2014, when Amazon introduced the Read more…

Looking forward to 2016

2016 Resolutions: Spend a greater percentage of my time writing: This seems to be a common theme among fiction writers this year. For me, this means putting the writing first, being more efficient with the time I spend marketing, and continuing to use the strategy I developed last year to increase my productivity. This strategy (which consists of alternating between my historical fiction and my new science fiction series so I am writing on one series during the times when I am researching, plotting, and publishing work in the other series­) enabled me to actually double the number of words Read more…

Deadly Proof–anatomy of a book launch

I am proud to announce that Deadly Proof, the fourth book in my Victorian San Francisco Mystery Series, is now available for sale (see links below). As with the other three novels in this series, Deadly Proof finds Annie Fuller and her beau, Nate Dawson, investigating a crime that will lead them (and the reader) into an exploration of the lives of working women in the late 19th century—in this case women who held jobs in the printing industry. If you read my last two posts on my marketing strategy for 2015, you will know that I decided to take Read more…

Day in a Life of an Indie Author

In the countdown to publication of Bloody Lessons, my days are filled with the work of getting the final draft formatted, proofed, and ready to upload for both print and ebook. At the same time I am also working on lining up various promotional activities, including writing more frequently for my blog. Yesterday, as I thought about the various tasks I had to do, it occurred to me that some of you who aren’t self-published authors might find it interesting to get a glimpse into what a the day in the life of an indie author is like. You will Read more…

Celebrating Independence Day as an Independent Author

I just wanted to note that I count the July 4, 2010 holiday as my independence day as an indie author. It was that weekend that the Kindle Nation Daily offered my newly written short story, Dandy Detects, as a featured “Kindle Short.” At this stage of the “ebook revolution” there were very few places an indie author could promote her work, and I was very grateful for the opportunity. I had published my first historical mystery, Maids of Misfortune, just over 6 months earlier and I had sold 268 copies in the US Kindle store. I had made enough Read more…