Time for a Pivot? Kindle Unlimited and Marketing in 2015

Everywhere I hang out as an author, I see blog posts discussing the effect of the introduction of Kindle Unlimited (KU) on authors’ sales. For those authors just waking up to this discussion, Kindle Unlimited is the subscription service Amazon introduced in July. Subscribers pay a monthly fee and can borrow all the books they want that are in the KU library. For most books by indie authors to be part of that library, the book must be enrolled in KDP Select. If you have ever read my blog before, you will know that I found that enrolling the books Read more…

Dandy Detects is now an Audio Book

I am excited to announce that my first short story, Dandy Detects, is now available as an audio book on Amazon, Audible, and iTunes. I am trying a new narrator, Alexandra Haag, who I love, and I hope she will be able to do the rest of my work. But, ultimately it is the fans of the series who can tell me if Alexandra has captured the world of Annie Fuller, Nate Dawson, and the O’Farrell Street Boarding House. The price for the audiobook is $3.95 (I don’t set the price and I know this seems steep for a short Read more…

Readers to Books/Books to Readers-Part Two: How to Sell Books in the Kindle Store with the Search Bar

In my tips for selling on Amazon, I suggested that authors should: “Think about selling from the buyer’s perspective.” In part one of this new series of posts, I addressed that issue in detail by examining the Kindle store from the reader’s perspective. Here, in part two, I describe some of the things that authors can do to make their books more visible to readers who use the Kindle store Search Bar to shop for books. How to make the Search Box work for you Just as authors have no control over which books vendors display in the front windows Read more…

Readers to Books/Books to Readers––Part One: How to find Books in the Kindle Store

I have spent an enormous amount of time on this blog giving advice to authors on how they can get their books discovered by readers. But the other day, as I read a post by Mike Shatzkin entitled Finding your next book, or the discovery problem and fumed over his statement that looking for books online is more difficult than it is in a bookstore, I had an epiphany. If this man, who spends his life giving publishers advice on how to sell their books, doesn’t know some of the fundamentals of how readers can find books in an online Read more…

Don’t Panic: KDP Select still works, you just might have to work it a little differently

I haven’t posted for awhile on any topic, including on indie publishing, but that is because I have been working steadily on writing Bloody Lessons, the third book of my Victorian San Francisco Mystery series (if you want an update on my progress go check out my facbook page.) I also felt I had pretty much exhausted what I had to say on the ins and outs and pros and cons of using KDP Select. However, with the change in Amazon’s rules for Associates, a whole discussion has erupted about what this means for indie authors. See this balanced review of some aspects Read more…