Marketing Strategy for 2016: There I go, Pivoting Again

Apropos of one of my 2016 resolutions—to stay nimble when it comes to marketing—I have once again changed my primary marketing strategy for the first part of 2016. In 2014, my main strategy rested on having my series of Victorian San Francisco mysteries in KDP Select and doing monthly 99 cent promotions of each book through the Kindle Countdown tool provided for books in KDP Select. With no new book out that year, this strategy did a great job at keeping the three books in my series visible and selling. Then, in the summer of 2014, when Amazon introduced the Read more…

The unexpected effect of the “perma free” strategy on my productivity

In a post entitled Time for a Pivot? I detailed a shift in my marketing strategy for 2015. In 2014, all my books were in Amazon’s KDP Select (which requires exclusivity) and I used the 99 cent Kindle Countdown KDP Select tool as my primarily form of promotion. In December 2014 I took all my books off of KDP Select in order to sell them in a variety of bookstores (Apple, Nook, Kobo, GooglePlay), and for these first six months of 2015 I have been using the perma free strategy (making Maids of Misfortune, the first book in my Victorian Read more…

Deadly Proof–anatomy of a book launch

I am proud to announce that Deadly Proof, the fourth book in my Victorian San Francisco Mystery Series, is now available for sale (see links below). As with the other three novels in this series, Deadly Proof finds Annie Fuller and her beau, Nate Dawson, investigating a crime that will lead them (and the reader) into an exploration of the lives of working women in the late 19th century—in this case women who held jobs in the printing industry. If you read my last two posts on my marketing strategy for 2015, you will know that I decided to take Read more…

Time for a Pivot? Kindle Unlimited and Marketing in 2015

Everywhere I hang out as an author, I see blog posts discussing the effect of the introduction of Kindle Unlimited (KU) on authors’ sales. For those authors just waking up to this discussion, Kindle Unlimited is the subscription service Amazon introduced in July. Subscribers pay a monthly fee and can borrow all the books they want that are in the KU library. For most books by indie authors to be part of that library, the book must be enrolled in KDP Select. If you have ever read my blog before, you will know that I found that enrolling the books Read more…

Is Kindle Countdown the new Free? Keeping books visible in 2014

For the past year there has been a good deal of hand-wringing over the question of KDP Select free promotions. Have they de-valued fiction, do they attract negative reviews, do they even work anymore? As anyone who regularly reads my blog posts knows, I have been a strong proponent of offering ebooks free for promotional purposes, and free promotions have been very good to me in terms of increasing my reviews and keeping my books visible and selling. However, I also believe one of the distinct advantages we have as indie authors is our ability to use our own sales Read more…