Managing Expectations: Patience and Perspective in Indie Publishing

The last few weeks, because I have not been able to maintain the terrific sales numbers I achieved over the Christmas holidays for my historical mystery, Maids of Misfortune, I have noticed a growing sense of disappointment. In addition, two of my friends who have recently self-published books, encouraged to do so by my solid sales, have sold very few of their books. Naturally I feel partly responsible for their frustration. Finally, the author facebook site I started last month only has 74 “likes,” most of them other authors who “liked” my site in exchange for me “liking” their sites, instead of the fans of the book I hoped to attract. I confess these three things were beginning to undermine my generally enthusiastic state of mind towards self-publishing. A few days ago, however, I experienced an interesting “attitude adjustment.”

Some words of advice to Dorchester authors

I went on line late this afternoon and was bombarded by the swirl of news and commentary about Dorchester Publishing’s decision to switch to an e-book/POD approach to publishing. At first I simply felt a wave of sympathy for those authors who found their familiar world swept away, particularly those authors who had books that were supposed to come out this fall and were in the middle of marketing campaigns designed around traditional trade paperbacks and brick and mortar stores. See for example the discussion on the Smart Bitches website. Next I thought about what advice I would give these authors from my experience this past year as an indie author whose book, Maids of Misfortune, is in both ebook and POD formats. Like many of the commentators on the Smart Bitches site, I would suggest that once they know Read more…