Readers to Books/Books to Readers-Part Two: How to Sell Books in the Kindle Store with the Search Bar

In my tips for selling on Amazon, I suggested that authors should: “Think about selling from the buyer’s perspective.” In part one of this new series of posts, I addressed that issue in detail by examining the Kindle store from the reader’s perspective. Here, in part two, I describe some of the things that authors can do to make their books more visible to readers who use the Kindle store Search Bar to shop for books. How to make the Search Box work for you Just as authors have no control over which books vendors display in the front windows Read more…

KDP Select Free Promotion: Discoverability Experiment, Part One

Ok, I confess I stuck the term discoverability into the title since it seems to be the new marketing buzz word. As a professional historian who has spent most of her life in the past, I am getting rather a kick out of riding the wave of change within publishing — even using new words for old concepts like marketing, promotion, and publicity. In this blog I have frequently posted about these issues, the importance of branding, the possibilities of blog tours, and the use of tags and categories, all describing what I have learned about how to sell books Read more…