How to Get your books into the right Categories and Sub-categories: Readers to Books/Books to Readers—Part Three

Introduction: Two years ago, I wrote a blog piece about the importance of using categories, keywords, and tags (which no longer exist) to make your books visible in the Kindle Store. A year later I wrote an update that expanded on this and discussed how having your book in the right categories could make free and discount promotions more effective. The basic argument I made hasn’t changed––that an author needs to understand how categories work in order to use them to improve the chance their books will be found by readers who are browsing in the Kindle store. If you Read more…

Readers to Books/Books to Readers-Part Two: How to Sell Books in the Kindle Store with the Search Bar

In my tips for selling on Amazon, I suggested that authors should: “Think about selling from the buyer’s perspective.” In part one of this new series of posts, I addressed that issue in detail by examining the Kindle store from the reader’s perspective. Here, in part two, I describe some of the things that authors can do to make their books more visible to readers who use the Kindle store Search Bar to shop for books. How to make the Search Box work for you Just as authors have no control over which books vendors display in the front windows Read more…

Authors Need to Get a Clue: How to devise the best marketing strategy for the Holidays

Everywhere the discussion is raging among indie authors: should they sign their books up for KDP Select for the holidays or not? This is an important decision because, if last holiday is any guide, the bulk of ebook sales are going to come in the ninety days after December 25, when huge numbers of new ereaders and tablets of all sorts are found gift-wrapped under the tree. On the surface the decision should be easy. If the vast majority of a specific ebook’s sales are on Amazon, if you have enrolled the ebook in KDP Select program before and achieved a Read more…

Update on Categories and Keywords: Why authors should still care

A year ago (October 2011), I wrote a piece entitled Categories, Key words, and Tags, Oh My!: Why Should an Author Care?, which has become the most frequently viewed post on my blog. It has been reposted numerous times, and I still get comments on it weekly. There is a reason for this. The subject is complicated, confusing, and yet crucial to selling a book successfully online. While most of the original post is still relevant, it seemed time to update it, with the special addition of a section on how categories play a role in KDP Select promotions. For Read more…

Categories, Key Words, and Tags, Oh My: Why should an Author Care?

Two weeks ago I published my second historical mystery, Uneasy Spirits, and in the process I was reminded of how confusing it can be to determine the best category and key words I should use on Amazon to describe my book. Since there are several other authors who have been wrestling with the same question in the Historical Fiction Authors Cooperative (HFAC) that I belong to, I decided to write this post on how to use categories and keywords to maximize ebook sales. For the purpose of this post I am focusing on ebooks on Amazon, in part because that Read more…