My Second Year as an Indie Author: Even Sweeter Success

In December 2010, a year after I had self-published my first historical mystery, Maids of Misfortune, I wrote a piece evaluating my experience in my first year as an indie author. This December it seemed fitting to see how my second year as an indie author compared to the first. First the Numbers: Last December, I wrote that “…there is every reason for me to think that I will do even better next year than I did this year with Maids of Misfortune…” and I was entirely right. In my first year as a self-published author (December 2009-November 2010), I sold 2693 books, most of them $2.99 ebooks, and I made slightly more than $5000.  In my second year (December 2010-November 2011) I sold an additional 12,245 copies of Maids of Misfortune and 943 copies of my second book, Uneasy Read more…


My Alternative to Blog Tours: Two Week Vacations

One of the reasons I was hesitant go the traditional route in publishing was the horror stories I had heard about book tours, from my friends who were published authors and from authors’ blogs. (You know, the headaches of organizing tours, the long car rides, bad hotels, bad food, and hard-to-find venues, and the embarrassing book signings where no one shows up or those who show don’t buy any books.) However, when I decided to self-publish, which meant that my books would be sold primarily as ebooks, on line, I discovered that a new method of marketing had emerged, called the Virtual Book Tour, or the Blog Tour. I first read about this in an informative piece on Publetariat in 2009 called What’s A Book Blog Tour?  In the past few years, doing a blog tour when you launch your Read more…


On My Journey in Self-publishing: My Gratitude for the Kindness of Strangers

J.A. Konrath has often repeated the list of what you need to become a successful self-published author: “Write good books, with good descriptions, good formatting, and good cover art, sell them cheap, and keep at it until you get lucky.” I would also add, however, you need the kindness of strangers. I have a lifetime of experience of being supported by people I know, whose friendship, sympathy, advice, and encouragement has sustained me in my life and work. However, in the past two years that I have been involved in self-publishing, I have been overwhelmed by the way previously unknown strangers have helped me, and today I wanted to give thanks to them. First there were the bloggers. When I started on the journey to self-publishing, my writer friends were still firmly enmeshed in traditional publishing. That was their experience, Read more…


Podcast Review and Interview on Maids of Misfortune and Self-Publishing

Jane and Mark Kalmes have done a lovely Podcast Review of Maids of Misfortune and then followed up with an Podcast Interview with me that discusses the writing of this book and my experiences with self-publishing. The review can be heard at http://www.indiebookpodcast.com/2011/11/02/mystery-maids-of-misfortune/ The interview comes in the second half of a  podcast found at  http://www.indiebookpodcast.com/2011/11/14/thriller-this-is-life/ Hope you find these podcasts of interest. M. Louisa


Categories, Key Words, and Tags, Oh My: Why should an Author Care?

Two weeks ago I published my second historical mystery, Uneasy Spirits, and in the process I was reminded of how confusing it can be to determine the best category and key words I should use on Amazon to describe my book. Since there are several other authors who have been wrestling with the same question in the Historical Fiction Authors Cooperative (HFAC) that I belong to, I decided to write this post on how to use categories and keywords to maximize ebook sales. For the purpose of this post I am focusing on ebooks on Amazon, in part because that is where I have the most experience, but also because Amazon is definitely ahead of the other ebook stores in its sophisticated approaches to helping readers find books. My understanding of these issues is based on my experience as a Read more…