Authors Need to Get a Clue: How to devise the best marketing strategy for the Holidays

Everywhere the discussion is raging among indie authors: should they sign their books up for KDP Select for the holidays or not? This is an important decision because, if last holiday is any guide, the bulk of ebook sales are going to come in the ninety days after December 25, when huge numbers of new ereaders and tablets of all sorts are found gift-wrapped under the tree. On the surface the decision should be easy. If the vast majority of a specific ebook’s sales are on Amazon, if you have enrolled the ebook in KDP Select program before and achieved a Read more…

Update on Categories and Keywords: Why authors should still care

A year ago (October 2011), I wrote a piece entitled Categories, Key words, and Tags, Oh My!: Why Should an Author Care?, which has become the most frequently viewed post on my blog. It has been reposted numerous times, and I still get comments on it weekly. There is a reason for this. The subject is complicated, confusing, and yet crucial to selling a book successfully online. While most of the original post is still relevant, it seemed time to update it, with the special addition of a section on how categories play a role in KDP Select promotions. For Read more…

Categories, Key Words, and Tags, Oh My: Why should an Author Care?

Two weeks ago I published my second historical mystery, Uneasy Spirits, and in the process I was reminded of how confusing it can be to determine the best category and key words I should use on Amazon to describe my book. Since there are several other authors who have been wrestling with the same question in the Historical Fiction Authors Cooperative (HFAC) that I belong to, I decided to write this post on how to use categories and keywords to maximize ebook sales. For the purpose of this post I am focusing on ebooks on Amazon, in part because that Read more…