A year ago (October 2011), I wrote a piece entitled Categories, Key words, and Tags, Oh My!: Why Should an Author Care?, which has become the most frequently viewed post on my blog. It has been reposted numerous times, and I still get comments on it weekly. There is a reason for this. The subject is complicated, confusing, and yet crucial to selling a book successfully online. While most of the original post is still relevant, it seemed time to update it, with the special addition of a section on how categories play a role in KDP Select promotions. For those of you who never read the original, I hope this helps. For those of you who did, I hope I have clarified a few sections and added some useful information. This post focuses on ebooks on Amazon (although the Read more…