Update on Categories and Keywords: Why authors should still care

A year ago (October 2011), I wrote a piece entitled Categories, Key words, and Tags, Oh My!: Why Should an Author Care?, which has become the most frequently viewed post on my blog. It has been reposted numerous times, and I still get comments on it weekly. There is a reason for this. The subject is complicated, confusing, and yet crucial to selling a book successfully online. While most of the original post is still relevant, it seemed time to update it, with the special addition of a section on how categories play a role in KDP Select promotions. For those of you who never read the original, I hope this helps. For those of you who did, I hope I have clarified a few sections and added some useful information. This post focuses on ebooks on Amazon (although the Read more…

Surfing the waves of indie publishing and trying not to care if I fall off

Until recently, the narrative I had constructed about my life was that I was a bit of an under-achiever, generally risk-adverse, and very comfortable in a supporting role in life’s events. I learned early on to work hard enough to fulfill my responsibilities (school, work, family) because then I could do what I longed to do most, which for me has primarily meant reading. I followed that pattern throughout my academic and professional career. My mother (a trained social worker) was successful in getting me to spend time away from my books by pushing me to develop friendships, join in on activities, and accept her ideas about social responsibility, counteracting my natural instincts as a shy loner. Thirty years of standing in front of a classroom as a college professor has helped as well, but I still tend to hide Read more…